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VALUE 360 COMMUNICATIONS – SERVICES

Media Relations: - One of the most challenging divisions of Public Relations, the news media cannot be controlled by anyone; as it is driven by the interest of its audience. This is where Media relations play a vital role.
Our media experts ensure a positive work relationship between the clients and the media. Their strong relations with the media personnel and profound understanding of the beat and interest of the journalists helps them customize the communication to have a level playing winning approach. Our media strategists work in collaboration with the client to identify target media and audiences, and develop stories that ignite thought.
We provide a full press office service that includes writing, researching and placing press releases, opinion pieces and case studies, feature tracking, online media relations and a dedicated website for the media. We coordinate with your international press offices to ensure that the messaging in local markets is in sync with the global messaging and timing.

Strategic Counsel: - The policies of the government today often and intensely influence enterprises and corporates. People/parties who act as influencers are Ministers, Parliamentarians, advisors, public servants, top-level media, heads of financial institutions etc. Our Strategic counsel services endeavour to analyze the existing organizational shortcomings and provide a proactive advocacy and counsel on scenarios that will impact the decision/policy making. The decisions and policies reflect and are in sync with the policies of the influencers. Handling numerous clients on a daily basis, our consultants have a profound knowledge of the market and are aware of the best practices. This enables us to provide objective and expert advice. We have our unique methodologies to identify problems and counter them accordingly.
Integrated Marketing: - Our aim is to create a flawless integrated marketing experience for the clients. We do this by unifying all modes of communications like Public relations, Online communications and Social Media. It is imperative that messaging across multiple channels should be uniform. We deliver communication for different audiences through contract publishing, newsletters, websites, intranets, sales collateral, white papers, case studies and direct mailers that are customized across audience groups.
Crisis Communications: - Our sub-specialty is designed to shield the reputation of our clients. We assist our clients in sailing through an imposing crisis situation and help them continue with the information flow in critical business processes. We maintain connectivity and ensure ready accessibility to the media by maintaining information security. We streamline the communication process and also support the multi-channel.
The crisis is managed in three stages- Pre Crises; Crises and Post Crises. We work on creating a crisis drill for all our clients to help them to react rightly in time of crisis, and ensure that our skilled and qualified team is equipped to control such situations effectively.
Investor and Analyst Relationship: - We help you build a stronger, more targeted Analyst Relations program to convince the analysts of your strengths and leverage them to help you to build a brand image. Our Analyst relations personnel dispatch information about the clients’ strategies, products and services to the industry analysts.
These analysts are part of your ‘circle of influence’ and hail from the media, government, services and business backgrounds. We provide a custom-built communication campaign targeted at them through a white paper program, newsletters, magazines and backgrounders to ensure all relevant analysts have an accurate understanding of your strategy, achievements and products/services, as well as a positive and sustained relationship with your organization.
Digital Media Management: - With the advent of the social media, there has been a huge revolution in the communications industry. This new age platform directly enables a two way communication in real time. Reaching the target audience is much easier and it is also free of cost which makes it a fantastic marketing medium. However, because the masses are still exploring this platform, it makes social media very vulnerable. Therefore a lot of caution and expert supervision is required for it.
We offer clients a holistic approach to digital communications via the following products and services:
•Interactive Reputation Management: We do this with Utility apps, Domain specific Leads and Sales generation, Content Generation for Blogs, Status updates, Tweets and Copy writing for Ads, Report and stats generation, Apps/contests/Games ideation to execution, Creative design and content filtration. This is all done by our social media Jockey.
•Online Image Shaping: Designing and developing digital tools and techniques such as websites, online advertising campaigns, and digital video are part of our integrated communications campaigns.
•Digital Business Management: This entails leveraging digital tools to help organizations run more effectively. We work at increasing the footfall on the website via Organic or Paid searches through Search Engine Optimization.
Event Management: - The augmentation of events and festivals as an industry motivated us to extend our services beyond media activities. We closely work with the clients to understand the minutiae and then identify the target media and the audience to device the event concept. We do various events like:
► Product Launches
► Theme Events
► Dealer & Vendor Meets
► Sales Conferences
► Employee Parties
► Award Ceremonies
► Channel Events
► Team Building and Motivational Activities
► Exhibitions
Our activities also include BRAND ACTIVATION through road shows and contest programs, mall programs, school contact programs etc.
Contact Us:
252 L, Second Floor, Sant Nagar, East of Kailash, New Delhi -110065, INDIA
Email: info@value360india.com
Call: +91-9899797809 | 01146658888
Website: http://www.value360india.com/
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